Designing for mobile.

The real key to a great mobile experience is empathy. You need to think about the chaotic and rushed life of a mobile user. Are they holding on to a rail on a packed commuter train? Are they in the middle of a supermarket shop? Are they trying to order a skinny, wet, triple-shot latte?

Whatever they’re up to, you can bet they only have one hand, almost no time and precious little battery life.

Nothing should be too many clicks away, nothing should be long-winded or hard to read. Now is not the time to tell them you were established in 1876 or automatically play a video showing your offices. Keep it simple, say what you need to say, and then let them get out of there.

This site is for a Creative Director/Copywriter who wanted to go a step further and have the site ‘mobile only’. Just to make a point. It doesn’t work on desktop. The design is simple, the navigation is simple, the case studies are no more than a few words, contacting is dead easy. ‘Copywriting’ is about getting your message across efficiently – this little site is nothing if not efficient.

View website here